When to Use VR Visualizer vs. Offline Showroom in the Home Improvement Industry

Polina Krotovich

In the home improvement industry, businesses have traditionally relied on large offline showrooms where customers can see and touch finishing materials. However, virtual reality (VR) has emerged as a powerful tool that can help businesses showcase their products in new and exciting ways. One such tool is the VR visualizer - a 360-degree panoramic view that allows customers to take a virtual walk-through of a room.

In this article, we explore the advantages and disadvantages of using VR visualizers and offline showrooms for home improvement and DIY companies and provide insights into when to use each approach.

Let’s dive in.

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VR visualizers for DIY businesses

The VR showroom is a powerful tool that allows home improvement businesses to showcase their products to customers from anywhere in the world. By creating a 360-degree panoramic view of a room, businesses can provide customers with a realistic experience of how products will look in a real-life setting.

The VR showroom software offers businesses the ability to create customized and interactive experiences, helping customers visualize how products will look in their own homes. This can be especially valuable for customers who may not have access to a physical showroom or who are looking for design inspiration. The study by Retail Perceptions found that 40% of consumers would be willing to pay more for a product if they could experience it through virtual reality.

In addition to providing an immersive customer experience, the VR visualizer can also help businesses reduce costs associated with maintaining and operating a physical showroom. This technology eliminates the need for costly physical displays and reduces expenses such as rent, utilities, and staffing.


  • Allows businesses to showcase products in a virtual environment that can be accessed by customers from anywhere in the world
  • Potential to reduce costs associated with maintaining and operating a physical showroom
  • Provides an immersive and memorable customer experience that can increase brand loyalty


  • May not be able to convey complex textures realistically
  • Some customers may prefer the tactile experience of seeing and touching products in a physical showroom

When to use a VR visualizer

There are several scenarios where using a VR visualizer would be more beneficial than an offline showroom. One such scenario is when you want to showcase products to customers who live far away and cannot travel to an offline showroom. By using a VR visualizer, customers can take a virtual walk-through of a room and see how different products will look in a space without ever leaving their homes.

For example, if you want to expand into new markets without a significant capital outlay, eliminating the need for physical storefronts and associated expenses can help you reach consumers across the globe. A wallpaper manufacturer in the United States, for instance, can use a VR visualizer to showcase their products to customers in Europe or Asia without the expense of setting up a physical showroom in those regions.

Another common use case is to simplify inventory management. With a virtual showroom, you can easily update product information without the need for long-term storage or expensive physical storefronts. This can help businesses save money on inventory costs while still providing customers with a high-quality and up-to-date shopping experience.

Offline showroom for home improvement businesses

An offline showroom is a traditional way to market DIY products because it allows customers to have a hands-on experience with products so customers want to touch and feel the materials they are considering for their projects.

Another advantage of an offline showroom is the opportunity for face-to-face interaction with customers. This allows businesses to provide expert advice and guidance to customers, answering their questions and addressing their concerns in real time. 

In addition, an offline showroom can also be used for events such as product launches or demonstrations, providing businesses with a platform to showcase their products and connect with potential customers in person.


  • Provides a hands-on experience for customers
  • Allows for face-to-face interaction with customers and expert guidance
  • Builds customer loyalty through live events 


  • Limited reach and accessibility to customers
  • High costs associated with maintaining and operating a physical showroom
  • Limited ability to showcase the full range of products due to space constraints

When to use an offline showroom

An offline showroom can still be a valuable tool for home improvement businesses, especially in certain situations. For instance, if you want to provide customers with a tactile experience, it can be difficult to replicate that in a virtual environment. Customers may want to touch and feel materials or products before making a purchasing decision. Additionally, an offline showroom can help establish a physical presence in a particular location, which can be important for building brand awareness and attracting local customers.

Another use case where an offline showroom may be more beneficial is when you want to interact with customers in person and build relationships based on trust and expertise. In-person interactions can provide a more personal touch and allow businesses to provide expert advice and guidance that may be difficult to replicate in a virtual environment.

The powerful combination of VR visualizer and offline showroom

Combining a VR visualizer and an offline showroom can provide a powerful marketing strategy that takes advantage of the strengths of both approaches.

One potential benefit of this strategy is the seamless transition between virtual and physical environments. Customers can explore products both online and offline and get a more personalized and immersive experience. Moreover, a physical showroom can provide an opportunity to interact with customers face-to-face and build trust and rapport, while the VR visualizer can offer virtual access to customers who cannot visit an offline showroom.

Ultimately, the decision to use an offline showroom versus a VR visualizer will depend on a variety of factors, including the company's goals, target audience, and budget. While each approach has its own set of advantages and disadvantages, combining them can create a more comprehensive and effective customer experience. By offering customers the opportunity to explore products both online and offline, companies can maximize their reach and provide a personalized and immersive experience that meets the needs of a diverse customer base. As technology continues to evolve, businesses will need to stay adaptable and find innovative ways to meet the changing needs and preferences of their customers.