Strategy

<p>The force of virtual reality (VR) is growing every year. We are used to thinking that VR is only about headsets and video games. But in fact, VR has great potential in marketing as well. The statistic shows that implementing VR in your online store can increase your conversion by 17%.</p><p>So today, we’ll dive into this topic and discuss how to use VR for marketing and home design purposes.</p><h2>What is VR?</h2><p>Virtual reality is a computer technology that is used to create a simulation of a 3D world. VR can influence all five human senses and let the user interact and impact new imaginary worlds.&nbsp;</p><p>The main difference between augmented and virtual reality is that VR creates a whole new synthetic environment and places a user in it via computer graphics, AI sensors, and head and body trackers. And AR adds digital objects to the real world and allows you to interact with them.</p><h2>What types of VR exist?</h2><p>When talking about VR, we often imagine a person in a headset with controllers in their hands. However, there are 3 different types of VR, and not all of them require users to get expensive hardware.</p><p>The 3 main VR types are:</p><ul><li><strong>Non-immersive virtual reality</strong>. We use this type of VR quite often in our daily lives without even realizing it. Non-immersive VR technology doesn’t need special equipment but a computer that will create a virtual environment. Video games or behind-the-wheel driving simulations are the easiest examples of non-immersive VR.</li><li><strong>Semi-immersive virtual reality</strong>. This type of VR provides an experience partially based on virtual components overlayed over real-world objects. Semi-immersive VR is often used for training and educational purposes. For example, flight simulators for pilots and aircraft crews use heads-over-the-display (HUD) technology to display virtual content on flight windshields for engine or fuel checks.</li><li><strong>Fully immersive virtual reality</strong>. This type of VR provides the user with a full 360 simulation and requires a full set of hardware like smart glasses, gloves, treadmills, and sense detectors for the creation of a realistic experience. Fully immersive VR is commonly used in gaming because it allows the creation of a virtual environment that is safe but hardly distinguished from reality.</li></ul><h2>How you can use VR in the marketing</h2><p>90% of all information transmitted to the brain is visual, and it’s processed 60,000 times faster than text. This makes high-quality visualizations superior in any marketing campaign.</p><p>VR exceeds even the highest-resolution product photography and helps marketers to connect with buyers on a deeper level building a bridge between experience and action.&nbsp;</p><p><strong>VR rooms</strong> and <strong>3D product visualizations </strong>are the most common among marketers. Using this type of content, potential customers can see the product from all angles, get a closer look at the complicated textures, and interact with it.</p><p>Here are 3 examples of how VR and 3D visuals are used in retail companies to improve the virtual shopping experience:</p><p><strong>#1. Virtual stores</strong>. In 2016, eBay partnered with Myer to create “<a href="https://www.ebayinc.com/stories/press-room/au/worlds-first-virtual-reality-department-store/" target="_blank" rel="noopener noreferrer">the world’s first Virtual Reality (VR) Department Store</a>.” Such VR stores aimed to serve as VR showrooms and let users browse through products the same way they would do it in a brick-and-mortar shop.</p><p><strong>#2. Try-before-you-buy</strong>. This is probably the most common use of this technology, especially in combination with AR. Virtual fitting rooms allow users to try on clothes, shoes, makeup, and even furniture. IKEA has developed a virtual reality showroom - <a href="https://www.ikea.com/au/en/customer-service/mobile-apps/say-hej-to-ikea-place-pub1f8af050" target="_blank" rel="noopener noreferrer">The Place App</a>, which allows users to place furniture in their house using a smartphone camera, so they can check if it fits and how it will look in their interior.</p><p><strong>#3. Interactive education</strong>. If you are working with a complicated product that is hard to explain or show how it works, you can use VR to teach your customers. For example, <a href="https://corporate.lowes.com/newsroom/press-releases/lowes-next-generation-vr-experience-holoroom-how-provides-demand-diy-clinics-home-improvement-learning-03-07-17" target="_blank" rel="noopener noreferrer">Lowe’s </a>developed a VR application that guides users on how to use their Holoroom technology.</p><h2>Benefits of VR technology for your business</h2><p>VR has unlimited possibilities and endless commercial use cases, but they all share the same benefits:</p><ul><li><strong>Better customer engagement.</strong> VR and 3D product visuals have higher engagement rates compared to ordinary content. Customers are curious about new possibilities, new technologies, and new experiences. This leads to the fact that they remember your brand better.&nbsp;</li><li><strong>Lower return rate</strong>. VR creates an experience of interacting with the product close to real life. As a result, customers have a better understanding of product features and don’t need to return not suitable items.</li><li><strong>Higher and faster conversions. </strong>Again, the better your customer understands your products, the easier and faster they will be ready to place an order.</li><li><strong>Lower costs</strong>. VR can help you save resources by replacing physical product samples and cutting costs on return deliveries and training procedures.&nbsp;</li></ul><h2>Where to start?</h2><p>Let’s say you are interested in trying new types of content for your business. Do you need to hire a team of developers that can create your virtual showroom or marketing agency that works with 3D visualizations?&nbsp;</p><p>Luckily, we can save you from all this hustle. At Wizart, we offer a set of digital tools that help companies that work in the finishing materials market upgrade their product pages with new content, including virtual reality to visualize home renovation. We can help you with:</p><ul><li>Create VR rooms that allow users to see your products in the interior. Walk through the room, see it from different angles, and turn on and off lights. <a href="https://vr360view.wizart.ai/?config=https://wizart-files.s3.eu-central-1.amazonaws.com/static/Wizart360/configs/Brewster_CC1296.json">Check out the example of the Wizart VR room</a>.</li><li>3D product visuals of objects and rooms can replace photos and get customers a better idea of product texture.</li></ul><figure class="image"><img src="https://d365wxw7pkwfoh.cloudfront.net/production/4d6937e7_20ba_4644_8afc_eda58bc7009c_bee09bc323.jfif"></figure><ul><li>And much more!&nbsp;</li></ul><p><a href="https://wizart.ai/contact-us">Contact us</a> to find out how Wizart can help you grow your business with the latest technologies.</p>

The force of virtual reality (VR) is growing every year. And VR has great potential in marketing. The statistic shows that implementing VR in your online store can increase your conversion by 17%. So today, we’ll dive into this topic and discuss how to use VR for marketing and home design purposes.

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How to Use VR and 3D Visualizals for Shopping in 2023

<p>Trends in interior design are constantly changing. This is especially noticeable when we are talking about a living room, as it is way easier to redecorate compared to the kitchen or bathroom.</p><p>So today, we’ll take a look at five main trends in interior design for living rooms, so you know what your customers will be looking for in your stores and can adjust your product strategy accordingly.</p><h2>#1. Inspiration from the nature</h2><p>Nature is still the main source of inspiration. Natural colorous, floral and animalistic prints, and natural materials like wood and stone will remain popular during this year. Designing a living room, people keep trying to bring the outdoors into their homes and find a balance between nature and modern life.</p><figure class="image"><img src="https://d365wxw7pkwfoh.cloudfront.net/production/Rezultat_image_2_f32f4774ff.jpeg"></figure><p>Sustainability is another part of this trend. Customers are concerned about reducing the impact on the environment and are looking for sustainable, recycled, and ethical materials and brands. We are trying to learn how to build our homes without hurting the health of the planet. And as a result, we’ll see an increase in green materials in upcoming designs.</p><h2>#2. More colors for walls and ceilings</h2><p>Say goodbye to all-white interiors. Bright colors are back in 2023.&nbsp;</p><p>People are tired of minimalism and Scandinavian asceticism, so they are becoming more fond of painting all surfaces with fun colors. And it’s not only walls. One of the main interior design trends of 2023 is colorful painting used for ceilings and doors.</p><figure class="image"><img src="https://d365wxw7pkwfoh.cloudfront.net/production/Rezultat_image_1_a94a125431.jpeg"></figure><p>However, you should not expect an explosion in the popularity of extraordinary neon colors. The main inspiration is still nature, so look at more warm earth tones and colors like terracotta, sage green, and yellow. They can help spice up the interior without being overwhelming.</p><h2>#3. Interesting textures</h2><p>It seems like people and designers are rethinking the meaning of texture and are ready to experiment more with it. Since 2020, nubby textiles and velvet are becoming more and more popular for furniture. And today, this trend is already extending to all other parts of the interior. People get more interested in rustic wall panels, interesting textured wallpapers, and tiles. Some designers even use fabric as wallcovering material.</p><figure class="image"><img src="https://d365wxw7pkwfoh.cloudfront.net/production/Rezultat_image_2fe028e88f.jpeg"></figure><p><i><strong>Pro tip</strong>: Visualizing a new product with a complicated texture may be a challenging task. But Wizart Material Cloud got you covered. </i><a href="https://wizart.ai/contact-us"><i>Book a demo call </i></a><i>to learn how we can help you create realistic texture images</i></p><h2>#4. Wallpapers are getting back</h2><p>The growing popularity of different patterns brings back wallpaper fashion. Designers use wallpapers to add signature styles and pattern motifs from countries lacrosse the globe to the interior. This trend illustrates the globalization process that affects everyone.</p><p>Furthermore, the trend of inspiration from nature is here as well. Wallpapers with tropical and floral or water-inspired designs are gaining popularity.</p><figure class="image"><img src="https://d365wxw7pkwfoh.cloudfront.net/production/Rezultat_image_3_1c6b51af9b.jpeg"></figure><p>Some designers like to experiment more and use wallpapers, for example, as a border for windows and doors.</p><h2>#5. Return of art deco</h2><p>And the final trend we want to mention today is the return of art deco. The roaring 20s are becoming an inspiration for modern home living room designs. Brighter colors, geometric patterns, and symmetry become more common for maximalism interiors.</p><p>This trend is only gaining momentum as a continuation of the move away from the ubiquitous Scandinavian minimalism. Now, it is most visible in furniture, accessories, and other small decorative elements.<br>&nbsp;</p><figure class="image"><img src="https://d365wxw7pkwfoh.cloudfront.net/production/Rezultat_image_4_86481510ba.jpeg"></figure><p>That’s it for today.</p><p>These are the top 5 latest trends in interior design for 2023. We hope they will give you inspiration and motivation to review your current product line and find new insights on how to optimize it for even better performance.</p>

Trends in interior design are constantly changing. Let's take a look at the top 5 trends in interior design for living rooms, so you know what your customers will be looking for in your stores and can adjust your product strategy accordingly. Read on

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Top 5 Design Trends for Living Rooms in 2023

<p>The beginning of a new year is a great time to review your product line and upgrade it with new items. To help you with this task, we have done some research and gathered the best 10 tile manufacturers and tile brands in North America, so you can look through their new collections and find new products for your store.</p><p>Let’s dive in.</p><p><strong>Looking for a better way to showcase tiles on your website? Check out the </strong><a href="https://wizart.ai/tile-visualizer"><strong>Wizart AR-powered visualizer </strong></a><strong>and see how you can improve your product page.&nbsp;</strong></p><h2><a href="https://www.arizonatile.com/">#1. Arizona Tile</a></h2><figure class="image"><img src="https://d365wxw7pkwfoh.cloudfront.net/production/arizona_tile_e778a410e6.png"></figure><p>Arizona Tile was founded by John and Eileen Huarte in 1977 in San Diego, California. And now, it is one of the best-known tile brands in the Western USA. The company offers a wide range of porcelain, ceramic, glass, granite, stone, and other tiles types. The product line also includes slabs and installation products.</p><h2><a href="https://www.annsacks.com/">#2. Ann Sacks</a></h2><p>Ann Sacks is one of the leading tile manufacturers in the USA. In 1980, Ann, the founder of the company, discovered a box of Mexican Talavera tiles being sold as trivets. It inspired her to start creating tiles and launch a company in Portland, Oregon.</p><p>Today, Ann Sacks has 17 showrooms all over the world. The company offers colorful tiles for kitchens, bathrooms, living spaces, outdoors, and commercial spaces and collaborates with well-known designers like Kelly Wearstler, Robert Kuo, Martyn Lawrence Bullard, Barbara Barry, and Nicole Fuller.</p><h2><a href="https://www.susanjablon.com/">#3. Susan Jablon</a></h2><figure class="image"><img src="https://d365wxw7pkwfoh.cloudfront.net/production/susan_jablon_9cf275792c.png"></figure><p>Susan Jablon is a New York-based family business that focuses on designing glass mosaic tiles. On their website, you can design your own custom mosaic or ask for help from their team of professional designers. Tier products can help you achieve a perfect look for your kitchen, bathroom, or any other part of your house.</p><h2><a href="https://www.floridatile.com/">#4. Florida Tile</a></h2><figure class="image"><img src="https://d365wxw7pkwfoh.cloudfront.net/production/florida_tile_cd9201fccd.png"></figure><p>Florida Tile was founded by Jimmy Sikes in 1954 in Florida as a small company specializing in one specialty trim shape that wasn’t easy to find. Throughout the years, the company grew and changed according to the market demands. In 2010 the headquarters moved from Lakeland, FL to Lexington, KY. Now, Florida Tile has 1,700 employees worldwide and offers porcelain and ceramic floor and wall tile, as well as natural stone, decorative glass, and metal tiles.</p><h2><a href="https://www.pavetile.com/">#5. Pavé Tile, Wood &amp; Stone</a></h2><p>Pavé Tile, Wood &amp; Stone is a company with a unique choice of zellige tiles, decorative wall tiles, aged stone floor tiles, terracotta tiles, and other products that they import from England, France, Belgium, Italy, and Spain. So if you are looking for something truly rare and exceptional for the US tile market, this is probably the best place for it.</p><h2><a href="https://www.hakatai.com/">#6. Hakatai</a></h2><p>Hakatai has been producing glass and mosaic tiles since 1997. It was named after the Hakatai shale in the Grand Canyon. The company focuses on implementing an environmentally friendly approach into all the work processes. Thus, it offers recycled glass, stone, and metal tiles and carbon-free green shipping.</p><h2><a href="https://www.bedrosians.com/en/">#7. Bedrosians Tile &amp; Stone</a></h2><figure class="image"><img src="https://d365wxw7pkwfoh.cloudfront.net/production/bedrosians_0ec6b48118.png"></figure><p>Bedrosians Tile &amp; Stone is a tile manufacturer and distributor that have come a long way from a small brick-and-mortar store offering tile and setting materials to contractors and builders to the major player on the market. Now the company offers a wide range of tiles and has over 40 branches located throughout California, Arizona, Colorado, Georgia, Idaho, Nevada, Oregon, Texas, Utah, Washington, North Carolina, and Florida.</p><h2><a href="http://www.clayhaustile.com/">#8. Clayhaus Ceramics</a></h2><p>&nbsp;Clayhaus Ceramics is proudly based in Portland, Oregon. The team of artisans crafts every tile by hand, making each piece unique. The company takes inspiration from the pop art of the mid-1950s, Andy Warhol, Victor Vasarely, and the Bauhaus movement. And even though it does not have a massive quantity of products, you can still find some interesting combinations of bold colors and minimal geometric shapes.</p><h2><a href="https://www.bisazza.com/">#9. Bisazza</a></h2><p>Bisazza is a tile manufacturer brand born in 1956 in Alte, Vicenza, Northern Italy. Since then, the company has become one of the biggest international tile producers, with 2,800 local retailers around the world, including the United States. The company offers a wide range of mosaic, marmo, wood, ceramic, and Bagno tiles.</p><h2><a href="https://www.modwalls.com/">#10. Modwalls</a></h2><figure class="image"><img src="https://d365wxw7pkwfoh.cloudfront.net/production/modwalls_97f68ea685.png"></figure><p>Modwalls was founded in 2005 in California. It was one of the first online tile stores. The company's main focus is colorful and high-quality ceramic and porcelain tile. Modwalls specialties are subway tile, glass, and unusual shapes, and some of their collections are handmade in the US.</p><p>The list of the top tile manufacturers in the USA can go on and on, but these 10 brands are on everyone's radar. It's a good place to start your search for new products and trends on the market.</p>

The beginning of a new year is a great time to review your product line and upgrade it with new items. Here is a list of the top 10 tile manufacturers in North America to help you find new products for your store. Read on

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Top 10 Tile Manufacturers in North America

<p>Just recently, we upgraded <a href="https://wizart.ai/vision-api">Vision API</a> and officially released our Python and JavaScript SDK. Below, we’ll make a quick overview of what SDK is, how Wizart Computer Vision SDK can be used, and how you can benefit from it.</p><h2>What is SDK?</h2><p>SDK stands for the software development kit. The SDK is a set of software-building tools that standardizes development and aims to make software development easier, faster, and cheaper.</p><h2>Wizart Computer Vision SDK</h2><p>The <strong>Wizart Computer Vision SDK (wizart-vision on </strong><a href="https://pypi.org/project/wizart-vision/">PyPI</a> and<a href="https://www.npmjs.com/package/wizart-vision"> npm</a>) is the Python and JavaScript tools for easier use of Wizart services that have a REST API. It was created to automate and simplify the integration of Wizart products for developers and software engineers who intend on using our services programmatically for interior solutions.</p><p>Note the ease of use of the API and SDK. You can get an extensive list of interior data with just one call. Dive deeper into details by looking through documentation about Wizart Vision API:</p><ul><li><a href="https://vision-api.wizart.ai/">SDK reference documentation</a></li><li><a href="https://wizart.ai/vision-api">Wizart Vision review</a></li></ul><p>If you dive a bit deeper into the project, you can see various possibilities when it comes to developing your software integrations for interior solutions, for example:</p><ul><li><a href="https://wizart.ai/segmentation">Indoor semantic segmentation.</a></li><li><a href="https://wizart.ai/reconstruction">Interior 3d reconstruction.</a></li><li><a href="https://wizart.ai/detection">Indoor layout and object detection.</a></li><li><a href="https://wizart.ai/analysis">Analytics data such as image quality, interior type, and camera parameters.</a></li></ul><p>The SDK comes in two versions:&nbsp;</p><ul><li>one for Python</li><li>one for JavaScript.&nbsp;</li></ul><p>Both versions can be found on package repositories PyPI (<a href="https://pypi.org/project/wizart-vision/">wizart-vision</a>) and npm (<a href="https://www.npmjs.com/package/wizart-vision">npm: wizart-vision</a>) and are regularly updated and maintained by Wizart.</p><p>Since the SDK for Python and JS is always growing, we will add more functionality, methods, and classes to it soon.</p><p>If you need access to Wizart Vision API or SDK, you can get an API token by <a href="https://wizart.ai/trial?source=vision_api">sending a request</a> to our specialists.</p><h2>Benefits of SDK</h2><p>As mentioned above, SDK can make the development process easier and faster. Here are the main benefits it provides:</p><ul><li><strong>Easy start</strong>. With the SDK, you can easily start using Wizart Vision API. You need only to set up the library, make a couple of test calls following the given example, and you can already see the first results of our services work.</li><li><strong>Time-saving</strong>: specialists don’t need to waste time studying native API documentation and searching for the answers to their questions. Thanks to SDK, developers can have a solution or a part of it in the needed programming language on hand.</li><li><strong>Faster integrations</strong>: SDK standardizes and simplifies the integration processes and provides access to the necessary information, which is coessential when working with AR and VR technologies.</li><li><strong>Higher quality of end product</strong>: SDK comes with code samples in the needed programming language and documentation that was written and tested by experts multiple times. Reusing them for your projects will help you maintain the high quality of source code and reduce the time needed for testing and debugging.</li><li><strong>Lower development cost</strong>: All of the mentioned above factors help shorten the time for development and post-development stages and fulfill the project with a smaller team without losing quality.</li></ul><p><a href="https://wizart.ai/trial?source=vision_api">Request access to Wizart Vision API or SDK →&nbsp;</a></p><p><i>Special thanks to Andrew Dyakov for his help in preparing this article.</i></p>

Just recently, we upgraded Vision API and officially released our Python and JavaScript SDK. Below, we’ll make a quick overview of what SDK is, how Wizart Computer Vision SDK can be used, and how you can benefit from it.

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Introducing Wizart Computer Vision SDK for Python and JavaScript

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<p>The product page is the heart of any e-commerce website. These pages generate a lot of organic traffic and play the most important role in the process of purchasing decisions. Thus, when building your PDPs, you need to focus on the right balance between SEO needs and customers’ demands. Luckily, search engine algorithms are becoming more and more user-centric, so knowing just a couple of rules and hints, you can do it easily.</p><p>Here are 10 best practices of SEO for e-commerce product pages to keep in mind when optimizing your website.</p><h2>#1. Put keywords in the right places</h2><p>Adding keywords to your product page is the very first step in your way to improving SEO. However, you need to make sure that you put keywords in the best places possible.</p><h3>Title&nbsp;</h3><p>The product name will be tagged as H1. Use the keyword with the most search volume in it. A good idea will be to add the brand name, product name, and model number to the title. To make it more specific, you can include product attributes like color, size, or SKU, but only if it makes sense.</p><p>From the user experience perspective, you want your title to be short, easy to remember, and specific.</p><h3>Product description and subtitles</h3><p>A product description is the main text content you have on the product page. It should help you convince users to buy your product.&nbsp;</p><p>So how to write a top SEO product description?</p><p>Make sure your product description is unique and easy to read, and the used keywords don’t make the text robotic and look natural. Don’t write long essays about your product. Focus on the main features and the most important details. On average, the length of a product description is around 500 words.</p><p>Subtitles are another good place for your keywords. H2 and H3 tags are reference points for crawling bots, so adding relevant keywords to the subtitle will help you rank higher.</p><p><i><strong>Pro tip</strong>: WIzart MaterialCloud can automate the process of creating powerful SEO product descriptions with the help of a neural network. </i><a href="http://wizart.ai/contact-us?utm_source=cfj&amp;utm_medium=post&amp;utm_campaign=conversion-tips"><i>Book the demo today </i></a><i>and see how it works.</i></p><h3>URL</h3><p>Finally, you need to pay attention to your URLs. URL structure is important for both users and search engines. A good URL should include the main keyword of the page and be short and easy to read. Quite often, URLs duplicate the H1 of the page or its shortened version.</p><h2>#2. Optimize metadata</h2><p>Metadata in SEO means meta title and meta description that will be displayed on search engine result page (SERP). This short text should include your main keywords and brief information about your product like:</p><ul><li>brand name</li><li>name of the product and its model</li><li>short description of the product</li><li>important product attributes.</li></ul><h2>#3. Use high-quality images and videos</h2><p>The image gallery is the #1 thing users will click on on your product page. The importance of quality product photos and videos in the shopping journey cannot be underestimated. However, you’ve probably at least once seen an online store with a single blurry image on the PDP.&nbsp;</p><p>Moreover, adding high-quality visual content will give you at least 2 SEO benefits:</p><ul><li><strong>Improvement in user behavior.</strong> Catchy images decrease the bounce rate and increase the time spent on the page.</li><li><strong>Better ranking in search by image</strong>. The more images you have and the better their quality, the more chances for your website to appear at the top of the search-by-image result page.</li></ul><p>Here are the best practices for optimizing your images:</p><ul><li>Include keywords in the image alt text</li><li>Use JPG or WebP formats</li><li>Be careful around the image size and compress them, if needed</li><li>Include images in the XML sitemap</li><li>Enable the lazy load technology to not slow down the overall page load.</li></ul><p><i><strong>Pro tip: </strong>At Wizart, we offer AR and VR-powered tools that help you equip online stores with high-quality visualizations. </i><a href="http://wizart.ai/contact-us?utm_source=cfj&amp;utm_medium=post&amp;utm_campaign=conversion-tips"><i>Book the demo today </i></a><i>and find out how we can help your business.</i></p><h2>#4. Add product attributes</h2><p>Product attributes are normally used for filters on the category page and advanced search. However, adding product attributes to the product description can help you rank better for more specific queries that include color, size, or other specifications. Also, you can use product attributes to strengthen your internal link structure by cross-linking them with other website pages. For example, you can link the brand name to the brand overview page.</p><p><i><strong>Pro tip: </strong>Do you know that a full list of product attributes can be generated in minutes with the help of a neural network? </i><a href="http://wizart.ai/contact-us?utm_source=cfj&amp;utm_medium=post&amp;utm_campaign=conversion-tips"><i>Ask our experts about MaterialCloud </i></a><i>and find out how it works.</i></p><h2>#5. Don’t let product options cannibalize each other</h2><p>Let’s say you have tiles in several different color variations. For a better user experience, they should have different URLs but almost the same content. This means Google will see several pages with identical content, which can hurt your ranking on SERP.&nbsp;</p><p>To avoid such situations, use the rel=” canonical” tag to mark the main product page and the rest of them as copies. Thus, Google bots will understand what pages they should crawl.</p><h2>#6. Include product detail pages in the XML sitemap</h2><p>Every time you change something on your website, you want search engine bots to reindex updated pages as soon as possible. You can send pages to the indexation manually or submit updated XML sitemaps in Google Search Console. This will save a lot of time if you need to make changes to many pages at once.&nbsp;</p><p>It is also recommended to have separate sitemaps for different parts of your website, like category pages, product pages, blog articles, etc.</p><h2>#7. Add FAQ and Q&amp;A sections</h2><p>The FAQ section can not only reduce loans on sales managers and decrease the number of support tickets, but it’s also a tool that can help you reach “special” content sections like people also ask and zero position on the search result page.</p><p>Ask your sales managers about the most common questions they get about products, brands, and policies, and put them on the product page. Also, you can add a Q&amp;A section, so users can ask you other important questions.</p><h2>#8. Let customers leave real reviews</h2><p>User-generated content (UGC) is very welcomed by search engines. Reviews and your answers to them will help you get more pieces of unique content on the product page while gaining more trust and loyalty among your customers. Statistics show that placing reviews on the product page can increase your conversions by 52% compared to pages without reviews.</p><h2>#9. Track your page loading speed</h2><p>If your website loads longer than 2 seconds, you risk losing up to 57% of visitors, and 80% of them won’t return to your site again. And high bounce rate is what makes Google ranks your website lower on SERP.</p><p>Run a test using <a href="https://pagespeed.web.dev/">Pagespeed Insights</a> to see your current website loading speed and address the technical issues detected by this tool.</p><h2>#10. Don’t forget about mobile optimization</h2><p>Last but not least is the optimization of your website for mobile users. Since July 1, 2019, Google has been using the mobile-first approach for indexing and ranking. This means that crawling bots predominantly scan mobile versions of the pages. So after adding any new piece of content to your product page, check it on your mobile devices. See if it looks good and is easy to read and interact with.</p><p>Product page SEO plays a crucial role in online sales, and focusing your attention on it will help you grow organic traffic, conversion, and revenue. Start implementing the best practices we've described above, and you'll see the result soon.</p>

Product pages generate a lot of organic traffic and play the most important role in the process of purchasing decisions. Here are 10 best practices of SEO for e-commerce product pages to help you find the right balance between SEO needs and customers’ demands.

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Product Page SEO: 10 Best Practices

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