Rich content is a type of media whose main goal is to engage with users and make them interact with products or services before purchasing. It can be presented in any format: from more traditional videos and images to the newest forms of content that use VR, AR, AI, and ML technologies.
Today, rich content is one of the main trends in marketing that can have a huge impact on brand awareness and conversion. That’s why, in this article, we’ll discuss all the main aspects of this type of content and see how you can benefit from it.
Let’s dive in without further ado.
Need a hand in creating rich content for the retail of finishing materials? Contact us, and the Wizart team will help you with this task!
The global pandemic had a drastic effect on the behavior of online users and shoppers. The e-commerce field got a significant boost in the last couple of years, and experts predict that it will grow by another 56% by 2026.
In 2022, 27% of consumers prefer shopping online. That makes a well-thought online presence critical for the e-commerce business model.
However, one of the main issues in the e-commerce industry is the imagination gap. It is hard for users to understand sizes, materials, exact colors, and other specifications of the product just by photoshopped images and text descriptions. People want to see, touch, and try on your products before making a final decision. This fact leads to high return rates and the phenomena of “bracketing” when people buy many versions of the same item and return those that don’t suit them.
Rich content for e-commerce is intended to solve this problem. Here are some stats you need to know about consumers' behavior to build a successful rich product content strategy:
We’ve analyzed the biggest retailers working in the market of finishing materials, and here are the most popular types of product content they mentioned:
As you can see, rich content can be released in any format of media. However, if you want to get the most out of this trend and stand out from your competitors, you need to focus on more advanced AI-powered rich content tools rather than static images, gifs, and video generation tools.
Incorporating rich media into your content strategy may bring you several significant benefits and increase important metrics, including conversion rate and revenue. Here is what you may expect:
Creating rich content may be a challenging task because its success depends on multiple versatile factors. And unless you have a team of designers, content creators, and web developers, it may be a good idea to outsource this process.
We at Wizart offer a service of rich content creation for companies that work in the finishing materials market. And here are the tasks we can help you with:
Develop realistic texture:
Prepare custom interiors based on the photo of the interior and your needs:
Develop local renders in high resolution (8K) on pre-rendered interiors:
Prepare 3D models of objects and interiors:
Prepare script and video using 3D models of ready interiors:
Develop a 360-view panorama using 3D models of ready-made interiors:
and much more!
Contact us to get more details about the rich content service by Wizart.