The force of virtual reality (VR) is growing every year. We are used to thinking that VR is only about headsets and video games. But in fact, VR has great potential in marketing as well. The statistic shows that implementing VR in your online store can increase your conversion by 17%.
So today, we’ll dive into this topic and discuss how to use VR for marketing and home design purposes.
Virtual reality is a computer technology that is used to create a simulation of a 3D world. VR can influence all five human senses and let the user interact and impact new imaginary worlds.
The main difference between augmented and virtual reality is that VR creates a whole new synthetic environment and places a user in it via computer graphics, AI sensors, and head and body trackers. And AR adds digital objects to the real world and allows you to interact with them.
When talking about VR, we often imagine a person in a headset with controllers in their hands. However, there are 3 different types of VR, and not all of them require users to get expensive hardware.
The 3 main VR types are:
90% of all information transmitted to the brain is visual, and it’s processed 60,000 times faster than text. This makes high-quality visualizations superior in any marketing campaign.
VR exceeds even the highest-resolution product photography and helps marketers to connect with buyers on a deeper level building a bridge between experience and action.
VR rooms and 3D product visualizations are the most common among marketers. Using this type of content, potential customers can see the product from all angles, get a closer look at the complicated textures, and interact with it.
Here are 3 examples of how VR and 3D visuals are used in retail companies to improve the virtual shopping experience:
#1. Virtual stores. In 2016, eBay partnered with Myer to create “the world’s first Virtual Reality (VR) Department Store.” Such VR stores aimed to serve as VR showrooms and let users browse through products the same way they would do it in a brick-and-mortar shop.
#2. Try-before-you-buy. This is probably the most common use of this technology, especially in combination with AR. Virtual fitting rooms allow users to try on clothes, shoes, makeup, and even furniture. IKEA has developed a virtual reality showroom - The Place App, which allows users to place furniture in their house using a smartphone camera, so they can check if it fits and how it will look in their interior.
#3. Interactive education. If you are working with a complicated product that is hard to explain or show how it works, you can use VR to teach your customers. For example, Lowe’s developed a VR application that guides users on how to use their Holoroom technology.
VR has unlimited possibilities and endless commercial use cases, but they all share the same benefits:
Let’s say you are interested in trying new types of content for your business. Do you need to hire a team of developers that can create your virtual showroom or marketing agency that works with 3D visualizations?
Luckily, we can save you from all this hustle. At Wizart, we offer a set of digital tools that help companies that work in the finishing materials market upgrade their product pages with new content, including virtual reality to visualize home renovation. We can help you with:
Contact us to find out how Wizart can help you grow your business with the latest technologies.