How to Make Your Business Greener with Wizart AR Visualizer

Polina Krotovich

In today's market, customers are increasingly seeking sustainable and environmentally friendly products, including home improvement materials. Adopting sustainable practices not only aligns with social responsibility but also attracts eco-conscious consumers. One innovative approach to making your business greener is by incorporating an Augmented Reality (AR) visualizer like Wizart into your operations. In this article, we will explore the benefits of AR technology and provide a step-by-step plan for implementing an AR visualizer to make your home improvement business more sustainable.

Environmental benefits of AR visualizers

Implementing an AR visualizer brings significant environmental benefits to your business. By leveraging this technology, you can actively contribute to a more sustainable future. Let's explore some of the key advantages:

  • Reduced waste. AR visualizers like Wizart allow your customers to virtually visualize and assess finishing materials before making a purchase. This eliminates the need for physical samples that often end up as waste when not chosen.
  • Lower carbon footprint. Traditional methods of showcasing finishing materials involve transporting, storing, and distributing physical samples, which contribute to carbon emissions from transportation and energy consumption. AR visualizers eliminate and minimize the need for physical sample logistics.
  • Conservation of natural resources. The production of physical samples requires the extraction of raw materials, such as wood, stone, or metals. The adoption of an AR visualizer reduces the demand for physical samples.
  • Sustainable design choices. AR visualizers enable customers to experiment with different finishing materials virtually, empowering them to make informed and sustainable design choices. Customers can explore various options without the need for physical alterations or replacements, thereby reducing unnecessary waste.

Business benefits of AR visualizers

Numerous surveys and studies indicate that modern customers are increasingly seeking out sustainable and environmentally friendly products in all fields of their lives, including home improvement products. A study by Cone Communications found that 87% of consumers would purchase a product with social or environmental benefits if given the opportunity. They want to keep their homes safe for kids, pets, and the environment. Moreover, they are looking not only at the product itself but also pay attention to the brand and its statement in general. The 2019 Deloitte Global Millennial Survey revealed that 42% of Millennials consider a brand's environmental impact when making purchasing decisions. And the newest generation entering the market is even ready to pay extra to support eco-friendly brands and products. A survey by McKinsey found that 70% of Gen Z respondents are willing to pay more for sustainable products.

AR visualizers help you position your brand as innovation-driven and communicate your sustainability message more clearly, which leads to the following business benefits:

  • Enhanced brand reputation. Adopting AR visualizers demonstrates your commitment to innovation and sustainability. By showcasing your use of cutting-edge technology and environmentally friendly practices, you can build a positive brand reputation as a forward-thinking and responsible company. This can attract environmentally conscious customers who value sustainable brands.
  • Increased customer engagement. AR visualizers provide an interactive shopping experience for customers. By allowing them to visualize and personalize their spaces virtually, you can enhance customer engagement and satisfaction. The interactive nature of AR visualizers also increases the likelihood of customers spending more time exploring your products, ultimately driving conversion rates and sales.
  • Competitive advantage. Embracing AR technology in the home improvement industry sets your business apart from competitors. By offering an innovative and sustainable solution to customers, you can differentiate yourself in the market and gain a competitive advantage. AR visualizers can become a unique selling point that attracts customers seeking a more engaging and environmentally friendly shopping experience.
  • Cost savings. Implementing AR visualizers can result in cost savings for your business. By reducing or eliminating the need for physical sample production, transportation, and storage, you can cut costs associated with material waste, logistics, and inventory management. These savings can positively impact your bottom line and improve overall profitability.

Implementing an AR visualizer in your marketing

So how to make your marketing strategy more engaging and sustainable, incorporate an AR visualizer into your campaigns, and take your business to the next level? By following these simple steps, you can seamlessly integrate an AR visualizer into your marketing efforts while reducing your environmental impact. 

Step 1. Assess current environmental impact

Conduct an assessment of your business's current environmental impact, focusing on areas related to finishing materials. Identify the key areas where sustainable practices can be integrated and improved upon.

Step 2. Implement the AR visualizer

Integrate the AR visualizer into your business operations. This may involve creating a mobile app or integrating the visualizer into your existing website. Ensure that the visualizer is user-friendly, visually appealing, and provides accurate representations of your finishing materials.

Step 3. Train your staff

Organize training sessions to familiarize your staff with the AR visualizer technology and its features. Ensure they understand how to use the visualizer effectively, demonstrate its benefits to customers, and address any potential concerns.

Step 4. Market your green initiatives

Promote your business's commitment to sustainability and the adoption of the AR visualizer. Highlight how the visualizer enables customers to make informed decisions, reduce waste, and envision the end result of their home improvement projects. Leverage social media platforms, website content, and targeted marketing campaigns to reach your target audience.

Step 5. Collaborate with suppliers

Engage with manufacturers and suppliers of finishing materials to encourage the development and adoption of sustainable product lines. Discuss the benefits of eco-friendly materials and advocate for their integration into your business offerings.

Step 6. Monitor and optimize

Continuously monitor the usage and effectiveness of the AR visualizer. Gather customer feedback and analyze the data to identify areas for improvement. Regularly update the visualizer with new products and features to keep customers engaged and interested.

By incorporating an AR visualizer into your home improvement business, you can align your operations with sustainable practices while enhancing the customer experience. Embracing this technology allows your customers to make more informed decisions, reduce waste, and visualize the outcome of their projects. By adopting a step-by-step approach to implementing the AR visualizer, you can effectively make your business greener and appeal to the growing market of eco-conscious consumers in the home improvement industry.