From Visualization to Purchase: How the Shopping Cart Feature Drives Sales

Wizart AR Visualizer is an excellent solution to meet the needs of modern customers who seek interactive experiences while shopping for finishing and decor materials. However, it is crucial to seamlessly integrate the visualizer into the customer journey and ensure that it does not disrupt the shopping process.

This is where the Shopping Cart feature comes into play, enabling customers to visualize products and smoothly proceed with their purchases.

Why use the shopping cart feature

Integrating a shopping cart within the visualizer is a powerful tool for businesses to drive conversions, streamline the customer journey, and establish a positive brand image. Let's delve deeper into the benefits this integration brings:

Maximizing conversions and increasing sales by streamlining the customer journey

With the shopping cart directly integrated into the visualizer, you eliminate the need for customers to switch between platforms or websites to complete a purchase. This seamless experience minimizes disruptions, enhances the overall customer journey, and can significantly boost conversion rates. By keeping customers engaged with the visualizer, you can reduce distractions, drop-offs and increase the likelihood of completing a purchase.

Boosting customer loyalty by creating a positive brand image

Offering a cutting-edge tool and hassle-free shopping experience showcases your commitment to innovation and customer-centricity. Customers will be more likely to perceive your brand as forward-thinking, technologically advanced, and dedicated to delivering a seamless shopping experience, which fosters trust and loyalty. Satisfied customers are more likely to return for future purchases and recommend the business to others, resulting in increased sales and a growing customer base.

Gaining valuable insights

The visualizer's shopping cart provides you with valuable data and insights into customer behavior and preferences. You can get a deeper understanding of your target audience by analyzing popular products and customer interactions. These insights inform marketing strategies, product assortment decisions, and personalized customer engagement, ultimately driving better business outcomes.

What checkout options Wizart Visualizer offers

When it comes to checkout options, Wizart AR Visualizer offers the flexibility to choose the one that suits your business needs. Whether it's website checkout, WhatsApp, or email, you can select a single option or leverage all three for maximum convenience.

Website checkout

If your website already has a configured checkout process, you can integrate it with the Wizart visualizer. We provide convenient options with one-way or two-way synchronization that transfers customers to your website, where they can complete their purchases. Website checkout requires some integration work, but once implemented, it creates the most smooth purchasing process.

WhatsApp checkout

For those who prefer communication via WhatsApp, Wizart AR Visualizer allows customers to initiate the checkout process directly through this platform. This convenient feature capitalizes on the popularity and ease of use of WhatsApp, enabling customers to communicate with sales managers and finalize their purchases seamlessly.

Email checkout

Wizart AR Visualizer also offers the option to initiate the checkout process via email. This integration caters to customers who are accustomed to conducting transactions through email, providing them with a straightforward and familiar channel for a hassle-free shopping experience.

Additional features to streamline the shopping experience

To further enhance the shopping experience, the visualizer includes a couple more features.

Abandoned shopping cart notifications

These notifications serve as gentle reminders to customers who may have left items in their cart, encouraging them to return and complete their purchase. This thoughtful feature helps reduce cart abandonment and boosts conversions.

Direct product links 

If a shopping cart doesn't align with your business model, you can still provide a direct path to product acquisition. By adding direct product links to your visualizer catalog, customers can be seamlessly redirected to the specific products they need, simplifying the purchasing journey.

The flexibility of Wizart AR Visualizer ensures that businesses can cater to different preferences and optimize the customer journey. Whether you choose the convenience of a shopping cart or utilize direct product links, the goal remains the same: to provide a seamless and efficient shopping experience for your customers.

How to enable shopping cart functionality in your visualizer

The shopping cart functionality can be easily configured in your personal PIM account. Here are the steps you need to follow.

Step 1. First off, log in to your PIM account.

Step 2. Then click the Configuration button in the upper right corner.

Step 3. Choose the Web tab and scroll down to the Shopping Cart Settings section.

Step 4. There you can enable and set up the needed features. Each field has a tooltip with useful information to guide you through the process, but if you have any questions, you can always reach out to us at support@wizart.ai.

As you can see, the integration of a shopping cart can come in handy for enhancing the overall customer experience and boosting conversion rates. By enabling customers to seamlessly transition from product visualization to purchase, Wizart AR Visualizer eliminates friction points and provides a streamlined shopping journey. Embracing the power of the shopping cart in this innovative tool allows you to fully leverage the potential of immersive visualizations and turn them into tangible purchases.