What Finishing Materials Are Most Popular in North America

Polina Krotovich

Although the fashion for different finishing materials in interiors does not change every season like the fashion for clothes, home improvement still has its own trends. Knowing these renovation trends helps retailers and manufacturers predict demand and manage their products more effectively.

Therefore, in today's article, we will look at the top 5 trendiest materials for home remodeling in North America.

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Wallpapers are coming back

Since the end of 2020, we have seen the increasing popularity of wallpapers. Thanks to new technologies, wallpapering is becoming easier and more accessible to more people. As a result, wallpaper today is in no way inferior in popularity to paint.

Another reason for the growing popularity of wallpaper is the trend to use unusual textures in the interior. Wallpapers with textured finishes, such as grasscloth, embossed patterns, and metallic accents, have become very popular. This trend has also led to an increase in demand for wallpaper murals, which can add a unique and bold statement to a room.

In addition, wallpapers offer a wide range of patterns and designs that can fit any style and aesthetic, from traditional florals to modern geometric shapes.

Say goodbye to boomer carpets

Previous generations of homeowners have found the carpet to be an excellent floor covering, which is why more than half of the homes in the US are still carpeted. However, younger people prefer wooden floors as a more environmentally friendly and aesthetic option and remove old carpets during home renovations.

Many are restoring the original hardwood that has been hidden for decades under a thick layer of carpet, while others are re-laying wooden floors. In any case, wood and other natural materials are increasing in popularity in interiors, and this trend is unlikely to change any soon.

Bright colors and colored concrete

Scandinavian minimalism is gradually transforming into a new trend in interior design. White and gray interiors are losing their popularity, and discreet colors are being replaced by brighter and more experimental ones.

At the same time, the interiors are still quite minimalist. As a result, very unusual solutions are born, such as colored concrete.

Colored concrete is mainly used in bathrooms because it is a very suitable material for them, but there are also interiors where it is used in the kitchen and even as a floor covering. This material allows for unique customization and can be mixed with pigments to achieve a variety of colors and shades.

In addition to its aesthetic appeal, colored concrete is also durable and easy to maintain, making it a practical choice for high-traffic areas. It is also environmentally friendly and can be made with recycled materials.

Tiles: Vintage, Mediterranean, and night sky minerals

When it comes to tiles, there are a few trends that are currently dominating the market.

One of the most popular trends is heritage tiles. These tiles feature a vintage-inspired, archive-patterned aesthetic that adds a touch of creativity and personality to any space. Heritage tiles can be used independently or paired with single-color tiles for a more understated look.

Another trend that's making waves in the tile industry is night sky minerals. This trend features dark blue tiles with white and pale blue streaks that resemble the galaxy. These tiles can be used to create a stunning vanity unit, tabletop, or even a side table. 

Finally, Mediterranean collections are also gaining popularity in the tile industry. With their crisp yet classic blue and white color combination, they evoke the feeling of lazy summer holidays in the Mediterranean. 

Cork flooring

Cork flooring is making a comeback and is quickly becoming one of the go-to flooring options for homeowners in 2023. One of the reasons for its resurgence is its eco-credentials. Cork is a sustainable material that can be sourced with ease. Unlike other flooring options, cork has natural thermal properties, which make it ideal for heat insulation. It can be an affordable alternative to underfloor heating and can help reduce energy usage and utility bills.

Aside from its eco-friendly benefits, cork flooring is available in a wide range of hues that can complement any interior design scheme. This is why many homeowners are opting for cork flooring, as it not only helps to create a cozy atmosphere but also offers practical benefits such as insulation and durability.

As you can see, homeowners are constantly seeking new ways to personalize and update their living spaces while keeping in mind the eco-friendliness and functionality of the material. So when reviewing your product line and looking for new options, pay attention to these trends, as they will dictate customer behavior.