How to Increase eCommerce Sales with 5 Must-Have Features for Your Online Showcase

An online showcase isn’t just a place to display products; it’s a key tool for attracting and converting customers. For sellers of finishing materials like flooring, wallpaper, and carpets, the design and functionality of your website directly impact how customers perceive your business and whether they choose to buy from you. 

Shoppers expect a smooth and intuitive online experience. They want tools that simplify the process of selecting, visualizing, and purchasing materials. A well-designed online storefront meets these expectations and creates trust, convenience, and loyalty.

Here are five practical yet not-so-obvious features on how to increase ecommerce sales and make your online showcase more appealing.  

Material Calculator 

One of the biggest challenges customers face when shopping for finishing materials is calculating how much they need. Misjudging the quantity can lead to wasted time, money, and effort. A material calculator built into your website solves this problem, making it easier for customers to shop with confidence. 

This tool lets customers input dimensions and room details to calculate exactly how much wallpaper, flooring, or carpet they’ll need. Advanced calculators can also account for factors like window and door spaces or even extra material for pattern matching. 

How it helps your business: 

• Reduces errors: Accurate calculations reduce the chance of customers over- or under-ordering, improving satisfaction and minimizing returns. 
• Encourages larger orders: Customers often buy a little extra to ensure they have enough, which increases order value. 
• Builds trust: Offering practical tools shows customers that you’re invested in their success, encouraging repeat business. 

Interior Design Visualizer 

It’s hard to commit to a product without seeing how it will look in a real space. This is where an interior design visualizer, like Wizart’s AI-powered tool, becomes essential. It allows customers to upload photos of their rooms and see how different materials will look in their space.

For example, a customer could visualize how a specific wallpaper design or laminate flooring will appear in their living room. This added clarity helps them make decisions faster and with more confidence. 

How it boosts online sales: 

• Reduces hesitation: Customers can visualize the outcome, making them more likely to complete their purchase. 
• Decreases returns: Buyers are less likely to be dissatisfied when they can see how the product fits their space. 
• Encourages cross-selling: A cohesive design helps customers visualize how additional products, such as matching rugs or complementary paint, can enhance their space. 

Why choose Wizart? 

Wizart’s Visualizer takes user experience to the next level by delivering highly realistic previews, simplifying the decision-making process for your customers. Reach out today to learn more about integrating this feature into your website! 

Smart Product Recommendations 

Offering complementary products is an effective strategy for businesses looking for how to increase sales in retail while simplifying the customer’s journey. Smart recommendations provide tailored suggestions based on what customers are viewing or purchasing. 

For example, if a shopper adds wallpaper to their cart, the system can suggest glue, cutting tools, or matching borders. Similarly, customers purchasing laminate flooring might see underlayment, cleaning products, or skirting boards as recommended add-ons. 

How it helps your store: 

• Increases order value: Add-ons and complementary items encourage larger purchases. 
• Enhances convenience: Customers appreciate not having to search for related items themselves. 
• Builds customer loyalty: Tailored suggestions show that you understand your customers’ needs, creating a better shopping experience. 

Advanced Filters for Style and Texture 

Standard filters like price and material are helpful, but they might not be enough for customers searching for specific designs. Advanced filters, such as style (e.g., modern, rustic, or classic), texture (matte, smooth, or embossed), and color, make it easier for shoppers to find exactly what they need. 

With tools like Wizart, these filters can also be used to generate detailed, SEO-friendly product descriptions. For example, product tags for texture, style, and color can automatically create descriptions, saving time and ensuring consistency across your catalog. 

Why it’s effective: 

• Simplifies decision-making: Customers can quickly find products that suit their preferences. 
• Boosts conversion rates: A smoother search experience increases the likelihood of purchase. 
• Adds a professional touch: Advanced filters and tailored descriptions make your store feel more user-friendly and well-organized. 

Take a look at examples like The Material Cloud’s catalog or explore Wizart’s content generation tools to see how these features can enhance an online showcase.  

Professional Tips and Resources 

A great online showcase doesn’t just sell products — it educates and inspires. Adding a section with professional tips, step-by-step guides, and trend articles can set your store apart and create more value for your customers. 

For instance, you could provide instructions for installing laminate flooring, guides for choosing wallpaper based on lighting, or articles about the latest design trends. These resources help customers feel supported throughout their buying journey. 

What it brings to your business: 

• Builds authority: Sharing expertise positions your business as a trusted advisor in the industry. 
• Encourages repeat visits: Customers are more likely to return to your site if they know they can find useful information. 
• Increases loyalty: Offering resources that solve customer problems fosters trust and long-term relationships. 

Turn Your Online Showcase into a Sales-Driving Tool 

A successful online showcase is more than a digital catalog for a retail store. By incorporating features like material calculators, design visualizers, smart recommendations, advanced filters, and professional tips, you transform your store into a valuable tool for your customers. 

Each of these features creates a better shopping experience while also addressing the question of how to increase sales and fostering loyalty. Ready to upgrade your online storefront? Let Wizart help you implement the tools your customers need to shop with confidence. Contact us today to get started!