How to Grow an Online Store from Scratch: Interview with Wizart CBDO

For the last 3 years, more and more businesses working in the finishing material and home improvement industry are starting to sell their products online. But starting an online store and growing it from scratch can be a challenging task.

So we asked our Chief Business Development Officer some questions about marketing, what you need to focus on when starting to sell online, and the role of visual content in e-commerce.

- Hi! Tell us a bit about yourself, your role in Wizart, and your experience in marketing and e-commerce.

- Hi! My name is Ula. I am Chief Business Development Officer at Wizart. I’ve been with Wizart since day one, and my journey with Wizart took me from a small start-up to an industry leader in visualization technology in home improvement. In my role, I helped hundreds of companies stay ahead of the curve with our revolutionary tech and improve their business performance online.

- What 3 marketing tips can you give to everyone who is starting to sell online?

- If you're just starting to sell online, to my mind, the most crucial marketing tips to help you get started are:

1. Define your target audience: Before you start marketing your products, it's essential to identify who your ideal customers are. Define their demographics, interests, and pain points. This information will help you create messaging that resonates with your target audience and helps them see the value of your products.
2. Use social media: Social media is a powerful tool for online marketing. It allows you to connect with your audience, showcase your products, and build your brand. Choose the platforms that are most relevant to your audience and focus on building a presence there. Engage with your followers, post regularly, and use paid advertising to reach a wider audience.
3. Offer value: When you're trying to sell online, it's important to remember that customers are always looking for value. This could be in the form of educational content, exclusive deals, or exceptional customer service. Find ways to provide value to your customers and communicate this value in your marketing efforts. This will help you build trust with your audience and increase the likelihood of making a sale.

- What is the role of images and other visuals in online sales?

- Images and other visuals play a crucial role in online sales. In fact, they are often the first thing that potential customers see when browsing your products. Key reasons why visuals are so important for online sales include:

1. Catching Attention: When customers are browsing online, they are often scrolling through dozens of options at a time. Images and visuals are an excellent way to catch their attention and make your product stand out in a sea of options.
2. Conveying Information: Images can be used to showcase product features, show the product in use, and demonstrate its benefits. Visuals are a powerful way to convey information quickly and easily.
3. Building Trust: Seeing a high-quality product image can help customers feel more confident about making a purchase. It's easier to trust a product when you can see it clearly and understand its features.
4. Branding: Images and visuals are an important part of your brand identity. Consistent use of visual elements can help customers recognize and remember your brand.

In summary, images and other visuals can be incredibly effective in online sales. They can catch the customer's attention, convey important information, build trust, and strengthen your brand identity. Make sure to use high-quality images and visuals that accurately represent your product and communicate its value.

- What Wizart solutions can help business owners grow their online stores?

- Wizart offers several solutions that can help business owners grow their online stores. Here are a few examples:

1. AR visualizer: Every month, Wizart brings to life tens of thousands of designs on millions of users’ screens to help attract and retain customers, showcase products, increase sales, and decrease returns.
2. VR Visualizer: Wizart VR visualizer is a brand new way for your customers to engage with your products. It is an interactive 360-view panorama whereby users can navigate a 3D space, zoom in and out, turn the artificial light on/off, and interact with your products in various settings.
3. Web Express: Wizart can build an online store website that helps you to sell your products online. The platform is set up on Shopify to include all of its features and is integrated with the Wizart AR and VR visualizer solutions.
4. MaterialCloud: The newest addition to the Wizart family of solutions can power your e-commerce business with all the content you possibly need for the product pages, from room shots and videos to SEO-optimized product attributes.

Overall, Wizart solutions are designed to help businesses grow their online stores by attracting and retaining customers, increasing visibility and traffic, and driving sales.

- Why should I choose Wizart?

- Wizart is a leader in product visualization and content generation for the home improvement industry. With Wizart, you’re getting on board with cutting-edge computer vision and VR technology, first-class rich content, as well as personal support to get started in the e-commerce world – all at highly competitive prices!

Ready to get started? Contact us and we’ll show you the power of product visualization!